The referrals have dried up
Your first clients came from people who already knew you. Now that circle is used up and the calendar has gaps you can’t explain.
Early accessBuilt in Australia
Turn LinkedIn into a calendar full of coffee meetings.
Piccolo Way drafts your LinkedIn replies in your own voice and tells you who to follow up, so more conversations end with “let’s grab a coffee”. Post writing is in build. Made for Australian businesses of 1 to 10 people who have outgrown word of mouth.
Grab a 20 minute coffee with us
Not ready to talk? Get a free LinkedIn audit
Not ready to talk? Join the early access list
A$149 a month for both modules, including GST. Fourteen day trial, no card.
TMJW
Built by Tim and James, two business owners in Australia. Meet us
An example of what it drafts
Rachel, operations lead
Saw your post on fixed-fee scoping. We’ve been burnt on variable quotes twice this year. How do you handle it when the brief changes halfway?Your reply, in your words
Twice in a year is rough. We re-scope in writing before anything changes, and the client signs it or we stop. Happy to walk you through how we word it, if that’s useful.Sound familiar?
Word of mouth got you here. It won’t get you to the next stage.
Most small businesses hit the same wall around year two or three. The referrals slow down, and nothing you try replaces them.
You paid for leads that never answered
You tried Meta ads. You got names and numbers from people who didn’t remember filling in the form, and the ones who did wanted it cheap.
LinkedIn feels like a second job
You know your buyers are on there. You post for three weeks, a project lands, you go quiet for two months, and the momentum goes with it.
The inbox has money in it
Someone asked a real question six weeks ago and you never got back to them. Replying properly takes twenty minutes you didn’t have.
Why LinkedIn instead of more ads
The people who buy from you are already on LinkedIn. They just haven’t had a coffee with you yet.
Paying for more ads
- You pay for every click, whether it turns into anything or not
- Leads come in cold and often don’t remember you
- The moment you stop paying, it stops working
- You’re competing on price with everyone else in the feed
LinkedIn done properly
- Costs you time, not ad spend, and Piccolo Way cuts the time
- People reach out because they’ve read your thinking
- Every post and conversation builds on the last one
- You compete on expertise, which is where you win
How it works
One setup. Replies that turn conversations into work.
Messages works today. Content is in build, so it is marked below.
Set up your voice and who you want to reach
We do this with you on one call. It learns from your own posts and replies, so it sounds like you, not like software.
Never let a good conversation go cold
- Drafts replies in your voice, ready to edit
- Tags people by where they’re up to
- Tells you who’s worth a follow-up this week
- Shows your pipeline in one place
Post consistently without the 10pm writing sessions
- Drafts posts from your own ideas
- Scores each one against the people you want to reach
- Schedules and keeps the week filled
- Shows which posts started real conversations
The bit that makes it work: one profile, both halves
You set up your voice and who you are trying to reach once. Messages uses it to draft replies. Content uses the same profile to write and score posts. That is why it sounds like you instead of sounding like software, and it is the thing a chat window in another tab cannot do.
Your account stays safe. Nothing sends on its own, there’s no mass connecting, and you approve every message.
What happened when we used it
We built it for ourselves first. Here’s what changed.
Who’s building this
Two business owners in Australia who had the same problem.
Tim Mitchell
Runs a commercial buyers agency on the Central Coast. All of his leads and referral partners come through LinkedIn.
View Tim on LinkedIn →James Whitehill
Founder of VerusLink, helping law firms cut admin and win work. [James to confirm his one line.]
View James on LinkedIn →
Two of us, in Australia, and no customers yet
We are Tim and James. We built this because we were both losing work to the same thing: going quiet on LinkedIn for weeks at a time, then finding messages we never answered. Messages works today and we use it ourselves. Content is in build.
We have no testimonials to show you and no customer logos, because you would be among the first. That is the honest trade of talking to us now: you get our attention and a say in what gets built, and you take a chance on two people you have not met. If you would rather wait until there are case studies, join the list below and we will come back when there are.
Pricing
A$149 a month, and it gets cheaper the longer you stay.
All prices in Australian dollars and include GST. Take one half or both.
Messages
A$119/mo
- Reply drafting in your voice
- Inbox tags and follow-ups
- Your shared profile
Content
A$79/mo
- Post writing and scoring
- Scheduling and formatting
- Your shared profile
Most people take thisBoth modules
Both
A$149/mo
- Everything in both modules
- 25% less than buying them apart
- Under what LinkedIn charges for its own plan
14 day trial, no card
Cancel any time
Annual: 12 months for the price of 10
Your price never rises while you stay
Twenty minutes, no deck, coffee optional
Grab a virtual coffee with us and see it on your own LinkedIn.
We will show you the Messages module working on a real inbox, answer what it does and does not do, and tell you honestly whether it suits how you work. If it does not, we will say so.
Not ready to talk
Join the early access list.
Messages works today. Content is still being built. If you would rather wait and hear when the whole thing is ready, leave your details and we will come back to you first.
Early access places are limited while we are still building, because we want to actually answer the phone.
Not ready to talk
Get a free LinkedIn audit.
Drop in your profile and we’ll send back a scored review of your profile and your last 10 posts, with the three changes that would make the biggest difference. Within 48 hours.
Fair questions
What people ask us before they sign up.
Will it actually sound like me, or like every other AI tool?
That is the whole point of it, and it is the thing to test us on. It learns from your own posts and replies rather than writing from a generic template, and you edit and approve every message before it goes anywhere. If the first few drafts do not sound like you, tell us on the call and we will show you why.
How is this different from paying for Meta ads?
Ads rent attention. You pay for every click, and when you stop paying it stops. LinkedIn builds something you keep. People get to know how you think before they reach out, so the conversations that come in are warmer and easier to turn into work.
Does this break LinkedIn’s rules or risk my account?
We are deliberately not building bulk automation. Nothing sends on its own, there is no mass connecting, and you approve every message. Plenty of tools in this space do the opposite and people lose accounts over it. We would rather tell you that up front than promise you volume.
What is actually finished?
Messages works now: it reads your inbox, drafts replies in your voice, and keeps track of where each conversation is up to. Content is in build. If you take both modules today you are paying for something that is partly still coming, which is why early access places are limited and why we would rather talk to you first.
Who is it for, and who is it not for?
It is for people who win work through LinkedIn and do not have anyone to delegate it to: consultants, solo founders, advisers, agency owners of one or two. It is not for big sales teams running outbound at volume. There are tools built for that and they are better at it than we will be.
What does it cost after the trial?
A$149 a month for both modules including GST, or A$119 for Messages on its own. Fourteen days to try it with no card. Pay on time and the price steps down to A$124.17 by month six, which is what an annual customer pays. Cancel whenever you like.